When I first got hired at BBDO, all I did was write Pizza Hut commercials. I probably produced 30 of them. You may have noticed that none of them are on my reel. That is because they were not good in any sense of the word. But when life gives you cheese stuffed crusts, you make Doritos flavors out of them. I pitched this Doritos brand extension to both Pizza Hut and Doritos. Both of them loved it. And then it went nowhere. Hooray for middle managers!
