You know what Mt. Dew drinkers need? A bunch of new products. Like, how about a way to ingest caffeine when you don't have the time or ability to drink the stuff. Enter "Dew Chew." It's a marriage of Wrigley's and Mt. Dew. A delicious, lemony flavored gum with a boost of Dew energy.
Then there's "Dew Drops." It's a concentrated shot of Dew flavored energy in a handy test tube. Can't you see the commercial? A guy with a pocket protector full of Dew Drops doing something extreme. It practically writes itself.
I pitched this stuff when I was at BBDO, but it never went anywhere.
